I'm a highly experienced fashion journalist and content editor with specialist knowledge of both luxury and high-street markets and an expert at driving associated revenue through editorial content online. Having started my career writing about fashion for titles including Vogue, Harper's, ES Magazine, The Observer Magazine and Time Out, I switched to focus on e-commerce in 2014, when I was employed by M&S as part of their first online editorial team. The role involved conceiving and overseeing shoots and writing and editing articles to deliver quality daily content as part of the relaunched website. I have since worked with Next and John Lewis, bringing authenticity and inspiration to customers through perfectly targeted editorial. I'm here to help breathe new life into your brand.