MAGGIE DAVIS WESTHEAD
A highly creative content editor with a background in fashion journalism
Specialist knowledge of both luxury and high-street brands
Expert at driving associated revenue through digital editorial content
Excellent industry contacts (writers, stylists, bloggers, influencers, photographers etc)
Adept at commissioning, writing, editing, shooting and managing a team
Published author (most recent book: ‘The Art of the Little Black Dress,’ Hardie Grant, 2020)
BA Hons Fashion Journalism (1st class)
London College of Fashion, University of the Arts (1998)
April 2019 to present
Freelance Consultant and Digital Editor, John Lewis
Editing and creating content for John Lewis & Partners online. Responsible for conceptualising editorial across categories including Christmas which made £2.9million in associated revenue in 2020 as well as coming up with ideas and content for big campaigns including Mother’s Day, Father’s Day and Eid. Overseeing the areas of kidswear, toys, technology, fitness and gifting and engaging with all relevant stakeholders from marketing and social to press. Currently acting editorial lead, managing the team and editing and commissioning everything from fashion and beauty to wellbeing features.
Dec 2017 to April 2019
Senior Online Editor, Next
Helped launch the Style Stories editorial hub for the UK’s biggest fashion retailer, focusing on quality and engaging content. I worked with influencers, commission writers and liaised with key brand stakeholders, designers and traders. Commissioned and oversaw shoots and articles. Emphasis was on driving sales through combining an ultra commercial message with creative flair. Editing, tone of voice, branding and communication were all key.
Jan 2014 to Dec 2017
Kidswear and Lingerie Editor, M&S
Worked on content for the launch of the new M&S.com website, overseeing kidswear and lingerie from an editorial perspective. Provided copy, briefed and oversaw big budget shoots as well as writing regular articles for the website and was responsible for driving sales in associated revenue on various trade priorities from Back-to-School to Wedding via Mother’s Day and Christmas. Liaised with designers, traders, allocation and merchandisers. Worked with SEO and analytics to determine associated revenue.
February 2004 to Jan 2014
Time Out London and Timeout.com, Shopping & Style editor
Oversaw a team which included a deputy, staff writers and interns. Edited the popular shopping section of both the magazine and website focusing on trend reports, shop reviews, sales round-ups, new label reviews, and designer interviews with big names such as Vivienne Westwood, Gareth Pugh and Isabella Blow. Attended press events, store launches and trade events including London Fashion Week. Built online features such as London’s best kids’ shops, London’s best designer shops and best vintage shops.
October 2000 to Jan 2004
ES Magazine, Fashion & Beauty writer, ES Shopping editor
Co-ordinated the fashion and beauty pages and wrote bigger features across the magazine. During my time at ES, as well as attending various social events, I organised and commissioned five fashion issues and four beauty issues, gained exclusive interviews with Karl Lagerfeld, Alexander McQueen, Phoebe Philo and Stella McCartney and attended international fashion shows in Paris, Milan and New York.
Feb 1999 to Sept 2000
Vogue, Fashion Writer
Re-launched the popular Snip section and edited Spy section. Wrote fashion features across the magazine, developed new pages, co-ordinated catwalk supplements and commissioned shoots and articles.
April 2018 to current
I launched this successful blog devoted to travel, style and culture with kids in tow featuring influencers’ round-ups of the best places to visit with kids, cultural activities and plenty of fashion and beauty ideas.
Sept 2010 to July 2011
Children’s editor for A-Littlebird.com
Kids’ editor of the esteemed cultural website. My job was to find exciting new children’s websites, shops, exhibitions and products.
External examiner for Epsom College, University of Creative Arts (UCA).
British Fashion Council committee member vetting designers for London Fashion Week.
Fashion journalism lecturer for Westminster University, CSM and LCF.